Raghu RajiIn 2023, digital sales are expected to make up 22% of all retail sales worldwide. The e-commerce market is growing quickly as more people shop online; therefore, more stores are using the Salesforce Commerce Cloud platform to run their online stores.
We know that you are aware of what a Salesforce Commerce Cloud is, but you might not know that the new Salesforce Commerce Cloud 22.4 release notes are here and here’s what you can expect!
- There have been general improvements where getting delta information becomes easier.
- Guest Flag: It will be easier for businesses to detect an order placed by a registered customer or a guest checkout.
- Search and sort by date of creation and latest modification: More data APIs allow you to use the create and last-modified dates.
With such new and amazing features, Salesforce Commerce Cloud can help you to take your business to the next level. This article will show how Salesforce Commerce Cloud can assist online stores to grow, address all the issues promptly and provide a highly optimized ecommerce experience.
Table of Contents
What Does Salesforce Commerce Cloud Do?
Salesforce Commerce Cloud services enables firms to connect with clients or potential clients at every stage of the buyer’s journey and on all channels, including social media, the web, stores, and mobile. It gives businesses the tools to launch one or more brands effectively from one place, nurture leads, drive conversions, and encourage brand advocates.
Salesforce Commerce Cloud will make it easy and quick for B2B and B2C businesses to reach their ideal customers. Its cloud-based technology lets businesses give potential buyers a more personalized experience. The Salesforce Commerce Cloud ecosystem makes buying easier by combining innovative design, artificial intelligence (AI), and seamless integrations between different channels.
Salesforce Commerce Cloud B2B and B2C
Salesforce B2B Commerce lets businesses set up e-commerce storefronts that are made for businesses that buy from other businesses online in large quantities. Customers in B2B commerce need to be able to easily find suppliers online so they can buy the things that they need to operate their businesses.
The business-to-consumer (B2C) commerce model enables merchants to design and organize online shopping experiences and transactions for customers across many digital channels and devices. These encounters are often carried out on mobile devices or on the web.
Simply Salesforce B2B Commerce Vs. Salesforce B2C Commerce is, Salesforce B2B Commerce is for the business that sells products to other businesses, and Salesforce b2C is for business which sells directly to the end user.
B2C Commerce Cloud for the e-Commerce Industry
The B2C Commerce Cloud can make it easy to use, making it easier to sell things on special occasions and help promote them so that more money can be made. Also, it has features that make it easier to manage multiple sites from one place. Many stores have more than one website, each aimed to target different places or countries’ audiences. With support for a wide range of locales, the commerce cloud makes it easy for the user to manage different sites from a single interface without having to deal with the technicalities of setting them up.
The Salesforce B2C Commerce Cloud also has features that can help e-commerce companies in the smooth operation of their businesses, like advanced search, logical categorizations, automated campaigns, market/customer predictions, and immediate inventory refilling.
B2B Commerce Cloud for the e-Commerce Industry
The Salesforce B2B cloud wants to offer highly secure site authentication to improve security. It makes it possible to have huge shopping carts that can hold hundreds of thousands of items and don’t have any technical problems, even when bulk ordering. This is exactly how the Salesforce B2B Commerce Cloud works.
Some features that help businesses in the e-commerce industry include customizable storefront themes, item catalogs based on subsets of products, the ability to negotiate prices, a full range of shipping options, a record of each customer’s order history, and built-in support for alternative payment types, such as B2B-specific options and automated clearinghouses.
What is Salesforce Commerce Cloud and How Does it Work?
Salesforce describes the Commerce Cloud as “a multi-tenant, cloud-based commerce platform that allows brands to create smart, unified buying experiences across all channels, and give much personalized online shopping experience to the customers.”
Salesforce Commerce Cloud has a set of features that are meant to change how brands interact with customers at all phases of the customer’s journey. Commerce Cloud also makes it easy to switch from one channel to another. In that case, it means that every company is supported on each platform and engaged at every stage.
With all the changes in how people buy things and how technology works, this type of Omni channel omission gives a seller more control over everything from discovery to engagement, transactions, analytics, customer service, building relationships, and developing communities.
Salesforce Commerce Cloud’s Best Features
The Salesforce Commerce Cloud features help firms conduct their business efficiently without complications. Let’s look at the best features provided by the Salesforce Commerce Cloud:
- Management of Multiple Sites: This SaaS tool makes it easy for companies to create websites for different countries or brands. The company can manage and operate multiple websites across various channels all over the globe with the Salesforce Commerce Cloud.
- Scalable: E-commerce platforms need to be able to scale as businesses grow. Every big brand needs to handle a lot of traffic, sudden spikes in traffic, transactions, and inventory management. Salesforce Commerce Cloud can help businesses deal with sudden traffic spikes, grow automatically, make pages that load faster, ensure transactions are safe and do much more.
- Auto-Upgrading: Behind the scenes, Salesforce releases new updates or features that can be accessed through the administration panel and don’t require much or any technical help.
- Available on Mobiles: People use different devices to connect to the internet and place orders with e-commerce sites. Salesforce helps businesses make commerce sites fully responsive that work well on mobile devices, give good user experiences, and get more visitors.
Benefits Salesforce Commerce Cloud
There are the following benefits of the Salesforce commerce cloud. Please have a look.
1. Commerce Cloud Digital
You get well-known tools, mobile frameworks, and attributes to make fully responsive e-commerce websites. With Commerce Cloud Digital, you can display your online store on social media and reach more people. Also, you can improve your customers’ mobile experience by optimizing mobile payment and search, reducing the number of carts that get left behind, and making your own branded app.
2. Reference Architecture for Storefront
With this high-tech framework, you can build a professional website that fits your needs in no time. You can use pre-designed wireframes, embedded digital innovation technologies, and valued integrations for customizations to keep your website running well.
3. Salesforce Commerce Cloud Super Mall
With Salesforce Commerce Cloud, you can connect your shopping channels and make it easier for your customers and store employees to buy things. You can give your customers a more personalized experience. This gives your customers a chance to list things they want to buy.
4. Portals for business
Loyalty programs can help you build a long-term relationship with your customers by keeping them interested and attentive. With Salesforce Commerce Cloud, you can track how your customers behave so you can give them relevant shopping materials at every step of their shopping path.
5. Better Tools for Marketing
With Salesforce Commerce Cloud, you can show your customers the right product, variety, price, offer, and content at the right time to increase conversion rates and average order value. You can manage and share information, images, and content about products across different catalogs, categories, and websites.
6. Intelligence About the Future
As businesses grow, they need to sort and look at more data. But we all know it takes a lot of time to analyze a large amount of data and make a good decision. To save time and make things easier, Salesforce made Einstein AI so that eCommerce businesses could use artificial intelligence in more ways.
7. Open Customization
Commerce Cloud allows you to make an eCommerce experience that is unique and good for customers. This includes making the checkout process easier on a single page. Salesforce was one of the first online shopping solutions to work with Apple Pay, making it easy to check out. It lets users finish the whole transaction with just one touch.
8. Omnichannel Capabilities
Omni-channel retailing is a model in which customers can simultaneously use various sales and media platforms. Omni-channel retailing connects all channels, like the store and website, to make a seamless experience. The retailer keeps track of their information as they move between them.
9. Internationalization
With Salesforce Commerce Cloud, companies can run multiple storefronts in different places around the world from a single back-end platform. This gives businesses full control over their branches around the world. This high-end internationalization of the storefront makes it easy to handle multiple currencies, languages, and procedures without any technical issues.
10. Customer Support Service
All of Salesforce Commerce Cloud’s customers can get help anytime. The customer service teams cover all issues, from fixing code to improving security and helping solve many customer problems.
What is Demandware?
Demandware is a SAAS (software as a service) ready for business use. It is a platform for e-commerce that is based on a revenue model, and businesses can use it in exchange for a cut of the money made through it.
Demandware takes a different approach to integrations. It positions itself as an omnichannel platform that combines e-commerce, point-of-sale (POS), and order management into a single solution. Demandware takes care of hosting, server infrastructure, and the core application framework for the same price. As a perfectly functioning storefront, they also give you a way to manage orders, shop items, and content through an admin interface.
How Much Does Salesforce Commerce Cloud Cost?
How the Salesforce Commerce Cloud is built depends on the features and the total number of products (GMV). There are three pricing tiers for Salesforce Cloud Commerce.
- Starter Tier: This level is for people with one website/shop and two price lists. In this Salesforce Commerce Cloud price range, 1% GMV will be charged.
- Growth Layer: This layer is suitable for medium-sized businesses with up to 5 websites/shops and ten price lists. At this range of the Salesforce Commerce Cloud prices, you will have to pay 12% GMV.
- Unlimited Hierarchy: This hierarchy is suitable for big businesses with different skills. In this price range, 2% GMV will be added to the Salesforce Commerce Cloud price.
Salesforce commerce cloud costs $150,000/year to license. However, they don’t need a significant license fee upfront, which protects the shop from loss.
As you see above, Salesforce Commerce Cloud pricing levels are scaled, so the amount you pay indicates your business’s success. If you have a loss or dip, you won’t have to pay extra to Salesforce Commerce Cloud, as with other platforms.
Conclusion
Salesforce Commerce Cloud is an advanced platform made by Salesforce that is designed to give businesses a strong and dynamic ecommerce solution. It helps business-to-business (B2B) and business-to-consumer (B2C) companies connect better with their customers, individual shoppers and business clients.
Also, it’s easy to find skilled Salesforce Commerce Cloud Partners. Businesses can use the commerce cloud to its fullest potential and add to its functionality by integrating existing technology or third-party apps. Its different products for business-to-business (B2B) and business-to-consumer (B2C) clients is Salesforce B2B Commerce Cloud and Salesforce B2C Consulting Commerce Cloud respectively ensure that each type of client gets the most out of digital solutions to start, manage, and expand their marketing efforts while making sales management better.
Should we use the Salesforce commerce cloud solution or not? With Salesforce Commerce Cloud Services, Cyntexa helps you implement Commerce Cloud. They are Certified Salesforce Commerce Cloud Implementation Partner in the US, UK, and India that builds unique apps to develop businesses. The knowledgeable advisors can help you by explaining all of the advantages of this technology and coming up with a custom solution for your business.